Does anyone know how many times this design was used? Enlarge Image!
I’ve read that there was a Diet Coke robot, but a quick search hasn’t revealed any pics of such a toy. This is an excellent collectible, for either transforming robot fans or Coca-Cola fans, and in searching online I’ve found that there was also a standard Coca-Cola design. As you can tell by the photos, the robot toy is a barrel-chested beast of a plaything, and after a few moments you’ll find that the only articulation is in the arms - swivel joints at the shoulders and hinged elbows - meaning that what you see here is basically it for poseability. Once all of the parts are extended then the Cherry Coke Robot is ready for action. Once you figure out the spring-loaded portion of the transformation it all comes together nicely, but that first transformation can be a little nerve-wracking the toy’s not exactly easy-to-find and inexpensive these days. Take a close look at the instructions on the box for a clearer understanding of how the toy transforms, but the basic steps include pulling back on the ring - which triggers the spring-loaded opening of the parts - and then extending the arms and legs. Still, I believe those are forgivable lines, especially when we consider that this toy is over thirty years old and from the early days of transforming robot toys. Here’s the Cherry Coke Robot in its alt mode as a can of Cherry Coke, which is certainly a passable enough design that would look more like a soda can if it weren’t for all of the visible seams. That now leaves me to ask: How can I be certain that this toy is from 1985? More research is required! Enlarge Image!
There’s very little in the way of information printed on the box, and a careful study of the packaging doesn’t even reveal a copyright date. The small box, just slightly larger than a Coca-Cola can, shows off the Cherry Coke Robot in a fantasy transformation scene as well as the transformation instructions. And that’s where today’s toy comes from, a time when manufacturers used robot toys to promote brands and spark consumer excitement. Not surprisingly, and much like the promotional Rubik’s Cube toys of a few years earlier, transforming robot toys were also used as marketing devices. The mid-eighties saw the rise of transforming robot toys, with the success of Hasbro’s Transformers and Tonka’s GoBots driving an unbelievable number of others to produce cheap transforming robot toys for sale.
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